Marketing techniques for for-profit and non-profit organizations are similar. However, it is essential to emphasize the fact that the primary goal of non-profit groups is to encourage people to give money or goods while the primary goal of for-profit companies is to try to get people to buy something. As a consequence, the marketing techniques used by each type of company will be similar, but their differences will lie in the fact that each type of company has a different promotions goal...

Management Essays