Marketing techniques for for-profit and non-profit organizations are similar. However, it is essential to emphasize the fact that the primary goal of non-profit groups is to encourage people to give money or goods while the primary goal of for-profit companies is to try to get people to buy something. As a consequence, the marketing techniques used by each type of company will be similar, but their differences will lie in the fact that each type of company has a different promotions goal.....

Please write a 2-3 page essay on marketing in the health care environment in the following two-part case scenario:

A.Compare and contrast marketing techniques among for profit vs. non-profit organizations.
B.Suppose that you are the manager of a start-up health care organization that previously had a for-profit structure, but has achieved non-profit status. Describe how you would change your marketing strategy. 
Assignment Expectations
You will be expected to:

1.Provide a scholarly basis for your response. 
2.Justify your opinions with evidence from the peer-reviewed literature. 
3.Cite several scholarly references in your essay. 
4.Properly cite all references in the text of your essay (either in parentheses or in footnotes), as well as at the end. 
5.Limit your response to 3 pages maximum. 

Compare and contrast marketing techniques among for profit vs. non-profit organizations.


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Cheryl M., Essay Queen Staff - February 26, 2017